Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers and Keep Them for Life presents twelve principles that will transform the workplace into a customer-driven, highly motivational team. Dr. LeBoeuf's program goes like this:

1. Make a positive first impression.

2. Help customers buy what's right for them.

3. Ask the right questions to keep them coming back.

4. Develop an appreciation of customer loyalty.

5. Understand customers and their buying behavior.

6. Use realistic expectations to turn angry customers into loyal ones.

7. Go the extra mile to help the indecisive customer.

8. Overcome obstacles by turning their buying signals into sales.

9. Reward the customer when he buys and when he refuses to buy.

10. Turn complaints into dollars and frowns into smiles.

11. Keep the spotlight on the customer.

12. Develop and implement a quality customer service action plan.

Apply these twelve principles to your customer service program and watch your customers start coming back again and again.

Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

Etienne A. Gibbs, MSW

PERMISSION TO REPUBLISH: This article may be republished in ezines, newsletters, and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Contact him at: executiveandgroup-consulting@yahoo.com when you use this article.