If you run a service company you know that when service is good that the referrals fly in faster than you can handle them and your challenge is to continually under sell and over deliver on customer expectations, but how can you continually increase the pace, size, strength and service of your company?

Well believe it or not it is possible to continually expand while keeping up service and find incremental efficiency needed to move forward. No I did not say it would be easy, but it is possible and the best way to do this is to tap into those same referrals to recruit new people who will deliver at that same level.

The key at this point when you have started a trend and a fad is to keep it going, keep the excitement up and turn your marketing into brand imaging and inward to team work and positive attitude. This shift is a transition that all companies cannot seem to cope with, but you must commit yourself to making it happen when you find yourself on such a wave of success.

Once you turn you team into customer service maniacs you will witness a complete transformation and you have externalized your sales force to customers with word of mouth. And internalize your team into a mission of customer service. Consider this in 2006.