If like me you have been selling (or even looking at selling) eBooks on the Internet, you will know the difficulty of getting your ebooks "noticed". How is it that some of the "poorest" eBooks are some of the best sellers?
Simple, MARKETING.
As I myself have found over the last few months, you need to be one step ahead of the crowd, and use new marketing techniques to highlight your eBooks. I have spent many days researching and producing a new eBook, only to have difficulty maximising sales to a respectable level. Until now !!
I recently came across the lastest marketing trend by accident, and it has the potential to make a massive difference to the way eBooks (and eBay Stores, etc) are marketed. PIXEL ADS !!!
If you are not aware of Pixel Ads, you have obviously not heard of the milliondollarhomepage, which has made a young man US$1 million over the last 4 months!!
The idea is simple :-
- The site consist of one main advertising page.
- The page is split in to small squares(a group of pixels), which can be acquired for advertising.
- After purchasing the square(s) the buyer can then overlay a picture of their choice, and a description of their site (which is displayed when viewers move over their particular squares).
- The square(s) purchased also contain a direct link to the buyers webpage (or any other marketing site, e.g. eBay Store, Clickbank Page). When a viewer clicks on the square, the link is activated.
- The advertising charge is a one-off payment, with the site guaranteed for a minimum 5 years.
The beauty of these sites is their simplicity, the great value for money, and the fact that they are Search Engine Friendly.
Every link from the site has an impact on the Website's Search Engine Rating, which brings in more traffic.
For those quick enough to take advantage, there is the possibility to advertise your version of popular eBooks, and multiply your sales.
This is the latest trend in Online Advertising, and the more specialised the site, the more targeted the traffic. The more targeted the traffic, the more chance of sale!!
Good luck for the future, |
