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| Author: James Burchill |
| < P > < I > A s t h e f a m o u s c o w b o y W i l l R o g e r s o n c e s a i d , " E v e n i f y o u ' r e o n t h e r i g h t t r a c k , y o u ' l l g e t r u n o v e r i f y o u j u s t s i t t h e r e " . < / I > < / P > < P > S o w h a t d o e s t h a t h a v e t o d o w i t h F R E E ? Q u i t e a l o t r e a l l y . < / P > < P > F i r s t l y , b u s i n e s s i s a c o n s t a n t e v o l u t i o n - a p r o c e s s , y o u s i m p l y c a n n o t r e m a i n s t i l l e v e n i f y o u a r e i n t h e l e a d . Y o u n e e d t o b e c o n s t a n t l y i m p r o v i n g , c o n s t a n t l y e v o l v i n g a n d c o n s t a n t l y l o o k i n g f o r w a y s t o d i f f e r e n t i a t e y o u r s e l f f r o m t h e o t h e r g u y . < / P > < P > H e r e ' s w h y : < / P > < P > T h e r e a r e e s s e n t i a l l y t h r e e t y p e s o f c u s t o m e r s : < / P > < P > T y p e 1 w a s g o i n g t o b e c o m e y o u r c u s t o m e r n o m a t t e r w h a t . < B R > T y p e 2 w i l l n e v e r b e c o m e y o u r c u s t o m e r n o m a t t e r w h a t , < B R > A n d t h e n t h e r e i s T y p e 3 . . . < / P > < P > T y p e 3 c u s t o m e r s a r e s i t t i n g i n t h e m i d d l e , t h e y ' r e o n t h e f e n c e . T h e y n e e d a l i t t l e n u d g i n g - s u r e , s o m e w i l l r e q u i r e m o r e n u d g i n g t h a n o t h e r s , b u t n u d g i n g w i l l b e r e q u i r e d . T y p e 3 i s y o u r t a r g e t m a r k e t c u s t o m e r . T y p e 3 c u s t o m e r s r e p r e s e n t a b o u t 7 5 % o f t h e p o p u l a t i o n s o d o n t w o r r y a b o u t m i s s i n g o u t o n t h e o t h e r s . < / P > < P > N o w , l e t ' s t h i n k a b o u t t h i s f o r a m o m e n t . Y o u d o a g r e a t j o b . Y o u o f f e r f a i r p r i c e s , y o u e x c e l a t w h a t y o u d o a n d y o u a d v e r t i s e t h i s . T h e p r o b l e m o f t e n f a c e d i s t h a t t h e b a d c o m p a n i e s c a n h i r e g o o d m a r k e t i n g c o n s u l t a n t s a n d p r e s e n t t h a t s a m e g r e a t i m a g e - a n d t y p e 3 c u s t o m e r s k n o w t h i s . < / P > < P > T y p e 3 c u s t o m e r s a r e n a t u r a l l y d i s t r u s t i n g o f t h e c l a i m s m a d e , s o y o u i n c l u d e p r o o f a n d o t h e r o b j e c t i o n d e f e a t i n g t a c t i c s a n d t h i s o f c o u r s e w o r k s j u s t f i n e . H o w e v e r , e v e n w i t h t h e p r o o f , e v e n w i t h t h e o b j e c t i o n s a l l n a i l e d d o w n , t h e r e a r e s t i l l s o m e f o l k s w h o r e q u i r e " m o r e p r o o f " , m o r e n u d g i n g . T h e k i n d t h a t s a y s , " D o n ' t t e l l m e . . . S H O W M E ! " < / P > < P > S o h o w d o y o u s h o w t h e m ? T h a t ' s e a s y ; y o u g i v e t h e m a s a m p l e , a d e m o n s t r a t i o n , a t a s t e r o f j u s t h o w g r e a t y o u r e a l l y a r e . Y o u o f f e r t h e m a c h a n c e t o c o m e a n d s e e f o r t h e m s e l v e s - a t n o r i s k t o t h e m . < / P > < P > N o w p a y c l o s e a t t e n t i o n h e r e t h i s i s c r i t i c a l l y i m p o r t a n t . Y o u ' r e t a k i n g a w a y A L L T H E R I S K s o t h a t t h e y c a n " t r y b e f o r e t h e y b u y " . I n o t h e r w o r d s . . . i t ' s F R E E . < / P > < P > T h e l a r g e s t c o r p o r a t i o n s d o i t . T h e y v e f o u n d F R E E s o s u c c e s s f u l t h e y u s e r i s k r e v e r s a l a s o f t e n a s p o s s i b l e , t h e y e v e n o f f e r u n c o n d i t i o n a l m o n e y - b a c k g u a r a n t e e s t o o ! < / P > < P > T h e s t r o n g e s t o f f e r s a r e a l w a y s " t r y f i r s t , a n d i f y o u l i k e i t t h e n p a y " a n d f o r y o u t h i s m i g h t b e a " F r e e o i l c h a n g e " , o r a F R E E t i r e r o t a t i o n , o r a F R E E 2 1 - p o i n t s e a s o n a l i n s p e c t i o n , o r s o m e o t h e r ' r i s k r e v e r s a l ' s t r a t e g y . < / P > < P > W i t h t h i s l e a d g e n e r a t i n g , l o s s l e a d e r s t r a t e g y y o u r e t a k i n g a b i g p i c t u r e a p p r o a c h a n d y o u ' r e b u y i n g c u s t o m e r s b y s h o w i n g t h e m w h a t t h e y ' l l g e t w h e n t h e y b e c o m e p a y i n g c u s t o m e r s . < / P > < P > M o r e o v e r , i f a n y o f y o u r c o l l e a g u e s m a k e s t r a n g e c o m m e n t s , j u s t r e m e m b e r , t h i s i s a r i s k r e v e r s a l p r o g r a m . Y o u a r e g i v i n g c u s t o m e r s t h e c h a n c e t o " T R Y B E F O R E T H E Y B U Y " . < / P > < P > I n a d d i t i o n , i f a n y o n e s a y s s o m e t h i n g l i k e t h i s t o y o u , " I s t h i s r e a l l y t h e t y p e o f c u s t o m e r s y o u w a n t ? " I ' d s a y t h a t s o u n d s l i k e a t y p i c a l T y p e 1 c u s t o m e r c o m m e n t ( r e m e m b e r t y p e 1 ' s w e r e a l r e a d y i n y o u r c a m p ) a n d m o r e i m p o r t a n t l y y o u s h o u l d a n s w e r a r e s o u n d i n g " Y e s ! < / P > < P > J u s t b e c a u s e s o m e o n e i s s k e p t i c a l , j u s t b e c a u s e s o m e o n e w a n t s y o u t o m a k e i t e a s y f o r t h e m t o t r y y o u r p r o d u c t o r s e r v i c e b e f o r e t h e y c o m m i t t o y o u d o e s n ' t m a k e t h e m a b a d c u s t o m e r o r a c h e a p c u s t o m e r . I t m a k e s t h e m n o r m a l . I t s a b i t l i k e d a t i n g w i t h o u t a l l t h e e m b a r r a s s i n g b i t s < / P > < P > A n d w h e n y o u ' t r u s t ' t h e m w i t h a ' f r e e ' i n t r o d u c t i o n , t h e l a w o f ' r e c i p r o c i t y ' b e g i n s w o r k i n g - p e o p l e w i l l w a n t t o ' p a y y o u b a c k ' f o r y o u r t r u s t i n t h e m . R e m e m b e r , p e o p l e o n l y d e a l w i t h o t h e r p e o p l e t h e y l i k e a n d t r u s t a n d t h i s i s a g r e a t w a y t o s t a r t t h a t r e l a t i o n s h i p o f f o n t h e r i g h t f o o t . < / P > < P > T h a t i s w h y " F R E E " I s T h e M o s t P o w e r f u l M a r k e t i n g W o r d Y o u C a n U s e b e c a u s e i t s a l l a b o u t - r i s k r e v e r s a l . < / P > |
Author Bio:
James Burchill
JAMES BURCHILL is an experienced Internet Marketing & Business Development specialist providing strategic and tactical solutions to select clients seeking to architect their on and offline marketing success. James is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies. Prior to establishing his own unique consulting practise, he served as VP of Professional Services and VP of IT & Consulting and implemented multi-million dollar solutions for Oracle, the British and US Governments, Rolls Royce UK and many others. James even taught Computer Science at one of Toronto's leading colleges and continues to coach private clients on a select basis. For more articles and information visit James' blog or his main web site.
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