If you are looking for a vehicle that could be seen as a bright and happy little car, then the Toyota Echo would be the right one for you. The Toyota Echo is a vehicle that is roomy, reliable, and economical. Certainly, this vehicle could be the kind of vehicle that would fit a college student's budget. This vehicle has been designed and manufactured so as to compete with the Chevrolet Metro, the Daewoo Lanos, the Dodge Neon, the Ford Focus, the Honda Civic, the Hyundai Accent, the Kia Sephia, the Mazda Protg, the Mitsubishi Mirage, the Nissan Sentra, the Saturn SL, and the Suzuki Swift.

Toyota has changed its marketing strategy for this vehicle. For years, the automotive company has been marketing its vehicles with a heavy and standard kind of strategy. However, with the Toyota Echo, it has changed its mood and marketed this vehicle with fun and economy on its side.

The Toyota Echo has a front end that looks like the Ford Focus' headlights and slope, however with the distinction that it is more appealing and is not as stretched as the latter. Overall, the Toyota Echo is a small yet stylish car. As per the Toyota Echo's interior, it is interesting to note that the car manufacturer had placed and mounted the vehicle's gauges high above the radio in the middle of the dashboard which is far different from the standard, and which the car manufacturer believes will assist in the reduction of eye fatigue and reduce the amount of time needed to switch from watching the road to monitoring speed. This vehicle sports a relatively large interior in the sedan entry level. It has the capacity to take in a maximum of five people in its spacious interior that sports upholstery bearing the color gray. As per its cargo volume, the Toyota Echo has 13.6 cubic feet of this, and adding up more room are the split rear folding seats.

The Toyota Echo comes with standard equipment that includes in its list aerodynamic multi-reflector halogen headlamps, color-keyed front and rear bumpers and door handles, dual black outside mirrors, windshield wipers with mist features, a tinted glass, P175/65R14 tires on steel wheels with full wheel covers, a center instrument cluster with a speedometer, a fuel gauge, a digital LCD odometer with twin tripmeters and warning lights, dual sun visors with mirror, fabric-trimmed 4-way adjustable front and rear seats with adjustable headrests, a tilt steering wheel, driver and front passenger air bag Supplemental Restraint System, center console storage compartments, dual glove compartments, a front passenger seat under-seat storage tray, dual front and rear cup holders, and a deluxe AM/FM ETR with four speakers.